Delta Soror Theresa Kennedy, entrepreneur follows her passion
It’s no secret Theresa Kennedy loves shoes, as she walks in a pair of black patent leather platform stiletto heels as if they’re flip-flops.
It’s also no secret Kennedy loves the business of business, which is why last year the 32-year-old Moss Point native opened her own online shoe boutique called Red August.
“A lot of people ask me about the name. Red is one of my sorority colors and August is my birth month,” said Kennedy, a Delta Sigma Theta alumna who now resides in Jackson.
“I’m following my passion, and my passion is shoes.”
Red August is a full-time affair for Kennedy, a graduate of Alcorn State University. She earned her bachelor’s degree in business administration, then followed up with a master’s degree in agricultural economics in 2006.
She worked briefly in South Carolina before returning to her home state, working as a credit analyst before pursuing Red August full-time.
Kennedy said her first year of entrepreneurship has had its up and downs, but it’s been well worth it. Among the most valuable lessons learned thus far: Taking heed of others’ advice, but always remembering your vision.
“Don’t be quick to turn away from advice others have,” Kennedy said. “Be open to change.”
She added: “I believe there are a lot of women that want to do what I do, but there’s fear or lack of confidence,” she said. “When you put time, positivity and faith into something you’re passionate about, you get back more than you ever expected.”
Kennedy’s passion also applies to her knack for community involvement. She sits on the board of the YP Alliance, a young professionals’ group that is part of the Greater Jackson Chamber Partnership.
Most recently, Kennedy helped coordinate Parlor Market’s latest pop-up restaurant event, PMSoul at Peaches, in the historic Farish Street District downtown.
The event held last week raised $7,000 for Peaches Restaurant, a half-century-old soul food institution in need of repairs and renovations.
Kennedy credits her giving spirit to her parents, who’ve always encouraged her to be a blessing to others in need.
“My parents are givers as a whole. My mother was always involved in the community through different organizations,” she said.
“My father always told me no one owes me anything. “If I want or expect certain things, I have to work to acheive them.”
Do you know any professional women whose stories are inspiring? Contact Cassandra Mickens at (601) 961-7280 email@example.com.